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If you want to increase traffic and visibility to your website, blogging might be the best solution for you. In this article, HubSpot Academy reports that firms that blog receive 55% more website visitors than firms that do not blog. There are many reasons why blogs are beneficial for your website, but the main ones are that they help boost your SEO score. How? Keep reading!
As consumers’ preferences change, so does the way marketers connect with their target audience. Paying attention to your followers’ interests, personalities, and preferences will allow you to create a lasting connection through personalised marketing.
Bigger is not always better when it comes to marketing. Outsourcing your marketing may be the right choice for you, but what type of agency should you hire? A big agency can be tempting, especially if your company is large. A big marketing agency isn’t always the best option for your business.
The importance of branding for a business can not be understated. It may appear that a brand is nothing more than a logo and colors, but in reality, it is the entire identity of your business. In fact, brands are what gives to your business a personality. A strong brand offers a wealth of opportunities for small businesses.
In 2020, the global e-mail marketing market was valued at $7.5 billion and it is expected to reach $17.9 billion by 2027. Thus, it is estimated that 4 billions of people use email every day. By 2025, this number is expected to rise to 4.6 billion (Statista, 2021).
Nowadays having a website is a real necessity. A business without a website is like a hotel without rooms, a home without kitchen, a hospital without nurses and doctors. Having a simple and not professional website is not enough if you want to thrive.
Today’s digital world is all about video content. Video is increasingly expected as consumers navigate through products and services. In a recent study, it was revealed that the average consumer watches 206 videos a month, demonstrating how important videos are becoming.
Social media management has moved on a long way from its humble beginnings. Nowadays, it is expected that the management of social media is to be an integral part of a company’s overall marketing plan and even customer service. In this guide we will explore the various elements that are involved in social media management.
Quite simply, the majority of people now use the internet to find things they want to buy. They may want to buy them online or they may be searching to find out what stores are in their local area. If your site is not optimised, it is likely that the only time your website will show up in search results is when a person searches for your company name. However, that isn’t how people generally search for products or services.
As many Irish businesses reopen this week, we at Firebrand Digital feel it is an opportune time to discuss some simple ideas for marketing your business online.
Reach out to us today and get a complimentary business review and consultation.
