Why video content should be part of your digital strategy

Today’s digital world is all about video content. Video is increasingly expected as consumers navigate through products and services. In a recent study, it was revealed that the average consumer watches 206 videos a month, demonstrating how important videos are becoming.

The economic change caused by the COVID-19 pandemic has only increased this number, and the market demand for video content will continue to rise. Video is predicted to account for more than 80% of all internet traffic by 2022.

Video content is nowadays the most chosen and preferred format in the marketing industry, thanks to its high conversion rate and to the advantages  that it offers compared to written content.

In fact, making a memorable connection with viewers is easier with a video. This format can help a business to demonstrate to consumers that it can connect on a personal level, increasing its reach and credibility.

What makes video content so important in an effective digital strategy?

• In addition to generating awareness, videos can reach and educate potential customers about the brand. A successful brand video identifies the audience’s challenges and pain points, then provides a solution in a short, but effective and emotional way.
• Videos are excellent for SEO. Compared to websites that do not use video content, companies that have videos on their websites receive 41% more traffic. Thus, videos contribute to an increase of 157% in organic traffic. Moreover, videos are more likely to be shared, resulting in more inbound links and an increased likelihood of ranking on the first page of Google. Still not clear why SEO is so important? Click here.
• Video content allows businesses to create stories that make customers feel emotions like empathy, creating a connection with the audience and elevating the brand. By making the audience relate with the brand, they will have a sense of community increasing sales. 
• The search engines are increasingly taking videos into account and ranking them higher than ever before. For example, videos appear twice as high in Google search results compared to other types of content. 
• Videos are catchy. According to a study by Hubspot, 84% of customers remember a video they viewed within the past month, compared with 10% when reading text. Videos help viewers to retain 95% of the message, compared with 10% when reading text. 

Why can Firebrand help you?

It is undeniable the importance of video content and it is clear how having a good video content strategy is essential to grow your business. Firebrand digital can help you to create amazing videos that can be included in your new strategy to increase sales. We are the best in what we do, contact us here to know more!

To know more about us:

At Firebrand, we offer a full social media management service across all major social media platforms. This service is delivered by our in-house team which combines various elements such as the social media plan, brand message, post creation and scheduling, graphic design, photography, video creation and branding. This combination of skills ensures that we deliver the best results as each element of our management is undertaken by a specialist in their field resulting in posts and content which is on brand, eye catching, thought provoking and engaging